One Community Health
Custom Wordpress Website
One Community Health is a local, nonprofit healthcare clinic serving communities throughout the Columbia River Gorge. Their mission is to advance health and social justice for everyone. Healthcare is already complex, and OCH’s website reflected that confusion. Given the breadth of their services, they needed not just a new website, but a thoughtful restructuring of information to create an experience that is easy to navigate for all user personas.
One Community Health Personas
Knowing who you are designing for—and what they come to the website to accomplish—is essential. Without clearly defined primary and secondary audiences, design decisions are made blindly. Given OCH’s wide range of offerings, it was especially important to understand their audiences so we could prioritize what mattered most in key user flows. Drawing from research, stakeholder feedback, and past analytics, we identified both primary and secondary audiences and developed problem statements that guided the design process from start to finish.
Sarah, a mom of two, needs to find a provider that can take care of both her and her kids.
Mateo is looking the next La Clinica event in his area so he can take advantage of free preventative care.
Darleen & Brian both need to find location details so they can call to set up an appointment or find details like services offered at each clinic or hours.
Information Architecture and Sitemap
Wy’east worked alongside OCH to take a deep dive into the organization of the new site. With a large volume of content to review and simplify, the goal was to create a structure that felt clear and intuitive for users. We reduced the main navigation from 14 links on the old site to four clear pathways, based on what our personas came to the website to accomplish:
Providers Locations Services Patient Resources
In parallel with the sitemap, we refined the categories and subcategories used to help patients find providers, services, blog content, and events. For example, services were grouped into two primary buckets: healthcare-focused services and community programs offered by OCH. This approach created a cleaner, more concise structure. These service categories were then used consistently across the site to organize blog content and define provider and team types, resulting in a more cohesive and user-friendly experience.
Old Service Organization
Colon Cancer Screening
Vaccinations & Covide
Behavioral Health
Dental Services
Employer Support
Exercise Classes
Farmworker Support
Legal Services
LGBTQ+ Community Care
Medical Care / Family Medicine
Pharmacy
School Based Health Services
Salud Diabetes Program
New Service Organization
Behavioral Health
Dental
Primary Care
Pediatrics
Maternity & Postpartum
Diabetes Care
Pharmacy
Mobile Clinics
Fitness Programs
School Based Health
Legal Support
Wireframes
After discovery and site architecture was wrapped, we dove into the wireframe stage. Wireframes are an important step in website design because they allow teams to focus on structure, usability, and functionality before visual design or development begins. By stripping away colors, imagery, and branding, wireframes make it easier to evaluate layout, content hierarchy, and user flows without distractions.
They also help identify potential usability issues early, when changes are faster and less costly to make. Wireframes create a shared understanding among designers, stakeholders, and developers, aligning everyone on what the site should do and how users will move through it. Ultimately, wireframes reduce risk, improve decision-making, and lay a clear foundation for a more effective final design.
Design
Once the wireframes were approved, it was time to bring the design to life with color. While wireframes were in progress, OCH collaborated with a brand designer to develop new illustrations and refine their brand guidelines. We then applied those updated guidelines to the website design, introducing web-specific color adjustments as needed to meet accessibility standards.
It’s Pregnant, Jaime!
While we were busy working away at the site, OCH partnered with local talent Ryan Flood Photography for a services photo shoot. They needed a model for the Maternity category and I happen to be 8 months pregnant at the time, so why not!
Development
This was a complex site build with many moving parts. Wy’east worked closely with OCH to ensure that all recommended plugins, hosting solutions, and technical features were HIPAA compliant. The site incorporated a wide range of functionality, including filtering, search, events, analytics, translations, Jotform integrations, donations, and cookie management. Many of these features needed to be thoughtfully integrated across the site to allow data to populate and connect seamlessly. While this required a significant development effort from Wy’east, it resulted in a stronger, more scalable site for OCH—one that is future-proofed to support new locations, providers, and services as they are added.
Check out the One Community Health website in its full glory. We hope you love it as much as we do!
Our Role
Discovery
Personas
Information Architecture
User Experience
Design
Development
Art Direction, QA, Launch & Post Launch Support